The Value of A Chamber

Display your Chamber membership plaque proudly. Studies show consumers value your Chamber involvement.

Do consumers really support businesses because they are chamber members? The American Chamber of Commerce Executives commissioned The Shapiro Group and Market Street Services to quantify the impact of belonging to a chamber. A scientific, web-based survey of 2,000 adults nationwide resulted in overwhelmingly positive responses. The study’s results quantify the real value, in terms of consumer outcomes, to companies that join and are active in their local chamber.

From a consumer perspective:
 Most consumers (59%) think being active in the local chamber is an effective business strategy overall. It is 29% more effective for communicating to consumers that a company uses good business practices, 26% more effective for communicating that a business is reputable.
 If a company shows it is highly involved in its local chamber (such as sitting on the chamber board) consumers are 12% more likely to think that its products stack up better against its competition.
 When a consumer thinks a company’s products stack up better against the competition because the company is highly involved in chamber activities, it is because he or she infers that the company is trustworthy, involved in the community, and is an industry leader.
 When consumers know that a restaurant franchise is a chamber member, they are 40% more likely to eat at the franchise in the next few months.
 When consumers know that an insurance company is a chamber member, they are 43% more likely to consider buying insurance from it.
 When consumers know that a small business is a chamber member, they are 44% more likely to think favorably of it and 63% more likely to purchase goods or services from the company in the future.

Overall, results show that being active in your local chamber is a good strategy for businesses to use in communicating these four valuable company traits. Membership effectively conveys to consumers that a company uses good business practices, is involved in the community, cares about customers, and is reputable – regardless of what the consumer may or may not already think about the company.

So display your Chamber membership plaque proudly. It’s good for your business, your reputation and your bottom line. If you need a membership plaque, give us a call today.

To review the complete eight-page survey, please read –> The Real Value of Membership:value-of-a-chamber.pdf